Helping social impact organizations create meaningfully

We're a passionate team of entrepreneurs, professionals, and facilitators helping social impact leaders and teams to cultivate the awareness, will, and skill to positively shape their future(s).

Committed - both as owners and agents of change - we specialize in collaborating with organizations creating positive social impact.

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Creating meaningful change where it counts

Many leaders and organizations are implementing well-intentioned leadership development, cultural transformation, and employee experience design initiatives that are, unfortunately, falling short of (sometimes fully missing) their desired impact.

This is our sweet-spot - helping leaders and teams to close the intention vs. impact gap when it comes to their individual, team, and organizational journeys.

Pablo facilitating a service design session for a future centre for caregivers

Re(discovering) your values, purpose, and desired impact.

At Brandnu, we're on a mission to help social impact organizations create meaningfully - to design and deliver with purpose and intended impact.

For some of our clients, this means (re)imagining and (re)designing their businesses - from core values, to branding, to business model and ways of working. For others, this means exploring new and more meaningful ways to develop leaders, transform culture, and/or design employee experiences.

Where we might be able to help



Curiosity can be a powerful tool for unearthing and exploring intent and impact (at the individual, team, and organizational levels), and it's a skill set we're continuously developing to ensure that we're asking our clients powerful questions, identifying root problems/opportunities, and making impactful decisions.

Our team uses a range of tools and activities, depending on your scope and requirements, to help us practice our curiosity (e.g. focus groups, interviews, questionnaires, surveys, etc.). The objective of this work is to gain and capture a shared understanding of your organization's current and desired future states - because that's the meaningful change we're trying to help you achieve.

Putting humans - and the systems they are a part of - at the centre of what we will be designing ensures that we're creating something meaningful.



Having collected all (or most) of the 'dots' in our discovery work, we can now start to connect these dots through sense-making and prioritization activities to capture our agreed-to initiatives, priorities, decisions, and desired outcomes.

The objective of the design phase of our work is to develop a shared understanding of vision (the direction we're all rowing towards), strategy (the choices we're going to make), and impact (how we're going to make people feel). It's also an opportunity for us to start to see that vision come to life through initial visual concepts (e.g. story boards, mock-ups, prototypes, etc.).

Delivery (and debrief)

Delivery (and debrief)

At this stage, we're preparing to launch - taking our initial designs and moving into developing and/or delivering them. In the work we do, that can include new organizational identities (logo, colours, fonts, imagery, etc.), cultural transformations, 'leaderful' learning and development experiences, digital platforms (website, social, email), and/or offerings (products + services).

With performance and success measures in place, and a process for monitoring progress, we can also help you and your team to create your rhythms or cadence for reviewing, discussing, and making decisions about your brand and impact.

Following a debrief session to reflect on our shared experience, provide feedback, and make any changes, we can discuss what continuing to work together might look like (e.g. support services, the next initiative, etc.).

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Kaleidoscope WellnessJ5 DesignHumanity in PracticeBrown Bagging for Calgary's KidsCUSAIndevelopments CorporationICM Asset ManagementEmpowering You

Pablo is a passionate leader who always manages to maintain an open heart and mind. He has a unique and impressive ability to help people and teams through difficult journeys in ways that helps people live their best lives. I’ve loved collaborating with Pablo over the years and I look forward to more in the future!

Steven Fitzgerald

Steven Fitzgerald

President, Habanero Consulting Group

Working with Pablo and Brandnu is all about energy! He understood our complexity quickly and helped us develop a clearer vision and strategic plan. His enthusiasm is contagious! His ideas and provided support strengthens our ability to do the work we do in community better. He is a man of compassion and a huge compliment to our team.

Janica Fisher

Janica Fisher

Founder, Humanity in Practice

The magic that Pablo and the Brandnu team brought to J5 is grounded in their authentic desire to know and understand us as both an organization and individuals. It feels to us like they were with us on this journey, we trust that they have concern and love for what we are building. Pablo's work with us on our Just Cause has helped solidify the direction of our growth in a way that adds to both our confidence and courage to transform the world around us towards a kinder, more beautiful future.

Kevin Drinkwater

Kevin Drinkwater

Managing Director, J5 Design and Innovation