Helping social impact organizations to create meaningfully
Branding • Core Values + Purpose + Business Model Design • Marketing and Communications
Branding • Core Values + Purpose + Business Model Design • Marketing and Communications
Whether you're creating from a blank canvas or evolving your existing business, your brand is more than a logo, marketing content, and design assets. It's your identity and the true impact you're having on people and the world.
Our brand work aims to unearth and bring to life your core values, purpose, and aspirations through the products, services, experiences you create and offer.
We employ a combination of lean, agile, and design-thinking approaches that will help us to create together in more adaptive, innovative, and efficient ways.
HIP's mission is to connect people to causes by creating fun and simple ways to practice humanity. They envision a city where it's easy for anyone, regardless of age or circumstance, the opportunity to make a difference.
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Going deeper than table stakes branding and marketing, this challenging (and ultimately rewarding) work is about digging deep into the narratives and assumptions people have created for themselves and/or your business, existing or conceptual.
Our work generally begins with the company's leaders, and the objective to unearth and align to a set of core values - which we define as deeply ingrained principles that will guide all of the company’s actions and serve as its cultural cornerstones.
With core values established, understood, and agreed-to, your business can move to validating, refining, or articulating the business' mission (purpose) and begin to envision the journey you will be asking employees and customers to be a part of.
We love helping companies to think, feel, and talk about what their businesses mean to them, and the people they serve. Using an empathetic approach, we're able to explore and unearth the strengths, values, traits, and even quirks that come together to create an authentic identity - one that people can connect with and trust.
Using engaging tools such as questionnaires or surveys, focus groups, ethnographic observation, interviews, or some combination of these, we seek to collect all of the 'dots' before we start to connect them through visual, interactive, or other forms of connection.
Having a beautiful home for your business on the inter webs, offers your customers and other audiences a place to connect, engage, and develop a relationship with your brand (anytime, anywhere).
Leveraging the brand work we might have helped you with (or that might already exist), we can move into website design and development. Having played around with our fair share of website platforms and services over the years, we made the decision to create our own platform with the following values in mind:
High-performing businesses are great at developing trust by meaningfully designing experiences and services from the inside out. Following a human-centred and systems-conscious approach, we work closely with our client teams to research, design, and implement exceptional employee and customer journeys.
Building inclusive, adaptive, and innovative teams requires learning and development experiences that go beyond table-stakes and buzzwords, and deeper than off-the-shelf webinars and annual training days.
To ensure our learning and development experiences drive meaningful impact, they are co.created and client-centred; real-world, practical, and actionable; and supported with built-in accountability.
All of our programs include tailored pre- and post-support activities to help integrate and operationalize the learning.
Respecting where you and your team may be in your journey, we promise to work together to design the right engagement and experience for everyone involved.
We're happy to offer (and recommend) an initial meet and greet to explore what working together might look like.